Norman Rockwell and Coca Cola
For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company's history by bringing America's most beloved brand and greatest illustrator together in one place. Starting today, a new exhibit will showcase the most comprehensive display of Norman Rockwell's work for The Coca-Cola Company ever assembled. The exhibit features examples of Rockwell's Coca-Cola work from original paintings to final marketing pieces, including the three Company-commissioned paintings that Coca-Cola now holds and marketing pieces based on the Company's three missing Rockwell paintings.From 1928 to 1935, The Coca-Cola Company commissioned Norman Rockwell to create six oil paintings that were developed into a variety of finished marketing pieces. Of those six original paintings, only three are in the Company's hands today and are now on display at the World of Coca-Cola for the first time. The three original artworks - "Barefoot Boy," "Out Fishin'" and "Concert on the Steps" - are accompanied by other Rockwell calendars, advertising materials and works that were not used in Coca-Cola advertising.
The other three original paintings, "The Old Oaken Bucket," "Wholesome Refreshment" and "Office Boy - 4 p.m. - The Pause That Refreshes," are currently missing from The Coca-Cola Company's collection. They may be privately owned, or may have been lost over the years. The exhibit displays marketing materials from more than 80 years ago that are based on the original paintings - the only evidence the Company has of the three lost works of art.